Meet Vivace
I’m Vivace Maxvictor —
your secret weapon.
I coach CEOs, TV stars, real estate power players, and entrepreneurs who are successful on paper — but want more.
More confidence. More meaningful relationships.
More money. More freedom.
I’ve done approximately 10,000 coaching calls and I developed the Vivace Breakthrough Formula™ — a neuroscience-backed system that helps high-achievers shatter limiting beliefs, rebuild self-worth, and finally feel powerful, confident, and free.
But let me tell you how I got here.
I was born and raised in Iran — in a country ruled by terror, and a home ruled by unpredictability, chaos and violence.
The regime in Iran destroyed our beautiful homeland.
My father’s regime destroyed my self-worth.
For the first 12 years of my life, I witnessed and experienced many different types of abuse — relentlessly.
So, while men with machine guns stood outside our front door…
I felt safer outside with the gunmen than inside with my own father.
Because at least with the gunmen, I knew how not to provoke them. My father? Anything could provoke him — including infractions he had imagined.
Eventually, we were forced to escape Iran for our own survival. We fled from terrorism— first to London,
then to Los Angeles — chasing safety and the promise of the American Dream.
But the morning after we arrived in LA,
my father brutally beat my mother again.
He ruthlessly told her,
“If you don’t like it, you can leave.”
Then he turned to my brothers and me and said: “Who wants to leave with her? Whoever leaves with her gets nothing. Whoever stays with me gets everything.”
He weaponized his wealth.
I didn’t fall for it.
I left with my mother.
And we became homeless
on the streets of Los Angeles.
Eventually, my mom and I made our way to New York — and moved into my uncle’s one-bedroom apartment in Queens.
I Buried the Trauma and Became a Machine
As Iranians, healing trauma was not a part of our culture. Our cultural programming & family ethos (brainwashing) was fixated on “What will people say?”
We didn’t talk about truth. We didn’t process pain. We STFU and lived for the good opinion of the Joneses (who were just as f*cked as we were).
So, I buried the trauma — and became obsessed with achievement.
I earned a Bachelor’s degree.
Then a Master’s in Biology.
Then I graduated from Cornell Medical School and became a Surgical PA.
On paper, I was accomplished.
But inside, I was devastated.
No matter what I achieved,
it was never enough.
I didn’t feel smart enough.
Pretty enough.
Worthy enough.
I felt like a loser.
And the more I achieved,
the more lost I felt.
Because I had abandoned myself.
I hated my medical career (even though the Joneses approved of it).
I hated feeling incarcerated in my scrubs or in the operating room.
I had made fear-based decisions.
I had chased safety—a stable medical career that was a killjoy.
So, paradoxically,
the more I betrayed my truth,
the more I abandoned myself,
the less safe I felt.
I Hit Rock Bottom and I Picked My Own Expiration Date
The worst night of my life: I was drugged and raped.
Thereafter, my emotional cup ran over.
And I picked my own expiration date.
That moment shattered whatever illusion of safety I had managed to build through success.
Twelve years of witnessing and ENDURING
domestic violence, and all kinds of abuse.
Fleeing a country because of imminent danger,
seeking refuge only to become homeless.
A lifetime of worry, fear and anxiety.
I hit rock bottom.
Therapy Failed Me,
So I Built
What I Couldn’t Find
Finally, at the 11th hour, days before my self-imposed expiration date, I decided to get help.
I saw therapist after therapist, hoping one of them could help me break free.
But none of them truly understood me.
I had to repeat my story over and over again.
It was maddening.
I knew I needed help.
But their help was NOT helpful for me.
They didn’t give me tools.
They didn’t give me strategies.
They were more interested in hearing me rehash my story over and over again — than in helping me transform my pain into power.
Finding the right help felt like a full-time job.
It was agonizing.
It was exhausting.
It was expensive.
It was demoralizing.
Eventually… after trying so many different modalities to help myself (including taking medication short term)…
I got radically honest with myself, found my voice, stood in my power — and finally broke free of the pain, the lies, the humiliation, the limitations I had inherited.
Then I left a successful career as a Surgical PA — to become a life coach.
Not just any coach.
The kind of coach who helps you
Stop Gaslighting Yourself.
The kind of coach who helps you to
Stop Pretending You’re Fine,
When You’re Not.
The kind of coach who actually
Helps You to Move Forward.
The kind of coach who has the personal life experience -of transforming
Trauma into Power & Profit.
Since 2011, I’ve done 10,000 coaching calls and developed the Vivace Breakthrough Formula™ — a neuroscience-backed system that helps high-achievers rewire their self-confidence, rebuild their self-worth, and finally stop playing small.
It’s the formula that helped me reclaim my power — and it’s the same one I use to help high-achievers feel powerful, confident, and free in business,
in love, and in life.
Why Fierce Self Confidence Coaching is Different from Everything Else You’ve Tried
My background in medicine gave me more than a diploma from Cornell Medical School — it trained me to think critically, solve high-stakes problems, and respond fast under pressure.
As a Surgical PA, I made split-second decisions that saved lives. Now, I use that same instinct and precision to help my clients get results in business and life.
Using the principles of neural plasticity I mastered through my science background;
I’ll help you rewire the thoughts and beliefs that have been keeping you stuck — so you don’t waste the next 10 years of your life staying stuck.
My clients call me “The Results Girl.”
One executive said, “I got more from your coaching than from 20 years of therapy.”
Many have echoed a similar sentiment. Because when it comes to real transformation — I deliver.
PS: Here’s a Warning I Wish Someone Had Given Me
I was living my best life when…
Just months after leaving my medical career—and finally living life on my terms—I was blindsided by
a litany of strange medical symptoms.
My doctor looked me straight in the eye and said,
“You don’t understand how sick you are. You could be in bed for the rest of your life.”
Suddenly, I was battling chronic fatigue, autoimmune dysfunction, extreme food and chemical sensitivities, inexplicable rashes, digestive issues, full-body inflammation…
My face and body puffed up like the Michelin Man. Some days, I couldn’t even recognize myself in the mirror.
Even now, my appearance still fluctuates.
Some days, I look and feel like myself.
Other days, my face puffs up
like a Puffer fish,
and my facial anatomy is masked.
BUt Even on My Worst Day, I still lead.
I still get results. I still show up.
So high-achievers, listen carefully:
Don’t ignore your emotional and mental health like I did.
Because the body always keeps score—and buried emotions don’t stay buried, forever.
They explode when you least expect it.
And when they do?
It’ll cost you BIG time.
Your Suppressed emotions can cost you:
Your Health.
Your relationships.
Your income.
Your business.
Sometimes, all at once.
From Boardrooms to Bravo — The Results Speak for Themselves
I’ve coached CEOs, luxury real estate leaders, entrepreneurs, and TV stars — including cast members from Bravo’s Million Dollar Listing New York , The Real Housewives of New York, Netflix’s Buying Beverly Hills and Owning Manhattan.
My work has been featured on Bravo, Netflix, Fox Business, Newsmax, Fox Live Now, Fox Nation, Court TV, Law & Crime, Court TV and the NY Post.
But the truth is — my biggest flex isn’t the media. It’s my clients’ results.
So if you’re tired of feeling stuck, second-guessing yourself, and settling for less — it’s time to experience the power of Fierce Self Confidence.
Watch My Story
Self Confidence After Trauma
My Struggle with PTSD, Sexual Assault & Brink of Suicide
* Trigger Warning:
If You are sensitive, please don’t watch this
Apply Now for Your Free 30-Minute VIP Live Coaching Session
Apply Now for Your Free 30-Minute VIP Live Coaching Session
Apply now for your Free 30-Minute VIP Coaching Session.
If I believe I can help you, I’ll personally send you a link to my calendar.
PS: This Could Be
Your Last Chance to Work With Me
I may soon move to referral-only coaching — which means public access
to this offer could be closing soon.